Warren Buffett's Perfect Business to Invest In | Exploring Markets

Warren Buffett's Perfect Business to Invest In

Sometimes you only need one quote or phrase to teach you everything about someone. In this case, we have found the perfect quote that describes what Warren Buffett looks for when he invests. It does not get any more simple than this. You might want to print this or hang it somewhere in your office:
"The strategy is to find a good business -- and one that I can understand why it's good -- with a durable, competitive advantage, run by able and honest people, and available at a price that makes sense. Because we're not going to sell the business, we don't need something with earnings that go up the next month or the next quarter; we need something that will earn more money 10 and 20 and 30 years from now. And then we want a management team we admire and trust." - Warren Buffett