Jeff Bezos On How The Best Innovators Think | Exploring Markets

Jeff Bezos On How The Best Innovators Think

Jeff Bezos changed eCommerce forever.

He did it with skill and clever strategies. One of those strategies revolves around the way he thinks. He urges himself and his entire team, despite being experts at any one field, to still think like beginners. The point of this is simple: you don't want to do something someone else has already done.

A beginner can look at any problem like a blank canvas waiting to be painted. It's a fresh set of eyes and a mind open to all of the possibilities. If you don't think like that about everything, you'll find yourself following what you were taught and has already been done:
"The best inventors have a high level of expertise in a particular arena, and they simultaneously maintain a beginners’ mind. And that’s hard to do. But that’s what you have to do if you want to invent and pioneer. The world is so complex and deeply rich with prior invention that it’s very unlikely that as a naive beginner you’re going to invent anything of use. So you have to be an expert in the state of the art and then somehow let that expertness not make you jaded."
Read the full article in Fortune Magazine here