Smartphones Are Still Growing, And So Is Total Internet Time | Exploring Markets

Smartphones Are Still Growing, And So Is Total Internet Time

"75% percent of smartphone users are accessing mobile internet services on their smartphones — meaning a whole 25% are still not.

The average amount of time that people are spending on their mobile devices is 1.85 hours/day, up by about 40 minutes on 2012.

Because emerging market consumers often replace PCs with phones, they are using those phones the most, on average at more than three hours/day in the Middle East and Africa."

- 80% Of All Online Adults Now Own A Smartphone, Less Than 10% Use Wearables