One Fantastic Jony Ive Quote About Apple: What They Strive For, The Theory Behind All Products | Exploring Markets

One Fantastic Jony Ive Quote About Apple: What They Strive For, The Theory Behind All Products

Jony Ive has been, arguably, one of the biggest forces, besides Steve Jobs, in the evolution and growth of Apple as a company focused on design and aesthetics. On beauty.

It was once even reported that Ive had little idea, nor much to say about Apple's financial statements and earnings. Why? Because he was so engrossed in design that he had zero time to look at anything else.

And that is why we love this Jony Ive quote. More importantly, it's why so many people marvel at Apple. The company has an astounding and strong belief in simplicity and beauty:

"Creating beautiful objects that are as simple and pure as they are functional has always been our goal at Apple" - Jony Ive