The Psychology Behind Apple and Why Everyone Buys iPhones and Macs | Exploring Markets

The Psychology Behind Apple and Why Everyone Buys iPhones and Macs

This Ted talk is fantastic. It is old, but it is a gem. Very few people know that it still even exists.

The video comes from Simon Sinek and he is obsessed with discovering why people love products and great leaders.

In the first segment of this talk he immediately explains why everyone loves Apple products. It is fascinating: