Here's How The Smart Home And Internet Of Things Looked In 1999 By Orange | Exploring Markets

Here's How The Smart Home And Internet Of Things Looked In 1999 By Orange

Here's an amazing commercial from Orange -- the huge European telecom company. It was created in 1999 and it shows how they envisioned both the smart home and Internet of Things (IOT).

At its core, the commercial highlights two very important aspects about technology. First, the vision always moves faster than the technology. Meaning, while everyone could envision a smart home like this in 1999, the technology was not up to speed at the time to support it. We are only now just getting the technology right and ready.

Second, this commercial perfectly shows how timing is an essential part of marketing. Orange was one of the first companies to push the concept now known as the Internet of Things in a primetime commercial. However, one must wonder if they were too early. Or, looking back on it, was it better to be first?: