The Brilliant Marketing Campaign From Oscar Mayer | Exploring Markets

The Brilliant Marketing Campaign From Oscar Mayer

We have a natural respect for marketing and branding.

And Oscar Mayer just released and developed a commercial and product that is borderline genius in this space.

There's been a huge push over the last 5 or so years toward health, exercise, and fitness. The first lady, Michelle Obama, made that one of her priorities.  Fitness companies like CrossFit are making millions. And Apple is pushing apps and concepts like HealthKit and Nike in commercials.

In an attempt to re-write the script on their brand, Oscar Mayer created a product focused on simplicity and health. While doing so, they go after several of the extremes we're already seeing with health freaks around the country: