How To Change The World With A Soccer Ball And Brilliant Innovation | Exploring Markets

How To Change The World With A Soccer Ball And Brilliant Innovation

Innovation changes the world.

Where does innovation come from? It comes from solving problems around you. Fixing something that is broken with a creative or practical approach. It's that simple. Seriously.

Have you read about the One World Futbol Project? It's an amazing story. A married couple noticed that impoverished kids around the world had little access to soccer balls. Or if they did, the soccer ball would pop in just hours playing in streets surrounded by broken glass, sharp rocks and nails.

So they designed a soccer ball that cannot pop or deflate no matter how many holes or punctures it has suffered. While Apple and Google are designing cheap, inexpensive smartphones for emerging markets this married couple designed an emerging market soccer ball. Ask yourself, which one is more important? Or more importantly, ask yourself, how hard is it really to change the world? Now watch the video below: