Apple's Push Into Health Care, Fitness, and Your Life | Exploring Markets

Apple's Push Into Health Care, Fitness, and Your Life

In 2013, the U.S. was estimated to have spent $3 trillion on health care.

It's easily one of the, if not the, largest industry in America and across the world. This is even more true when you consider the aging baby boomer population in America. Health care costs are only going to climb with this massive generation.

So it makes sense as to why Apple wants to push into the sector. The new iPhone 6 and new operating system iOS 8 are expected to have incredible capabilities focused on fitness and health. One of these is HealthKit. This one image tells you everything you need to know about it:


The other can't miss aspect illustrating Apple's push into the health care sector is seen through its latest commercial. They are playing it non-stop on ESPN during the 2014 World Cup. It's the ultimate testament to where Apple is taking the iPhone. 

The commercial plays the song "Go You Chicken Fat Go" which was a song endorsed by President John F. Kennedy during the 1960s. It was meant to encourage schools to embrace physical education and exercise. 

Well, doesn't that just strike the perfect chord with Baby Boomers everywhere --  Apple iPhone 5s, TV Ad, Strength: