These 5 quotes from Tim Cook say everything about what he stands for and what Apple means to him | Exploring Markets

These 5 quotes from Tim Cook say everything about what he stands for and what Apple means to him

1.) "Companies get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those." - Tim Cook

2.) "Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that." - Tim Cook

3.) "To whom much is given, much is expected. I do believe this. It's embedded in me." - Tim Cook

4.) "We're very simple people at Apple. We focus on making the world's best products and enriching people's lives." - Tim Cook

5.) "I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day." - Tim Cook