Allison Johnson's Amazing Learning Experience From Steve Jobs And Apple | Exploring Markets

Allison Johnson's Amazing Learning Experience From Steve Jobs And Apple

Allison Johnson was a marketing executive at Apple for several years and had the amazing opportunity to work for Apple during its growth stages and also under Steve Jobs. She recently sat down and conducted a 20-minute interview about marketing and the lessons she learned from Apple.

The words "branding" and "marketing" were despised at Apple and Steve Jobs hated using those words. The theory was that a product should be so good people will naturally like it. They don't need an advertisement to tell them how good it was. In this sense, marketing and advertising at Apple was mainly used as a storytelling device.

If you're a marketing or advertising professional, this interview is a must-watch:


Allison Johnson: We Have Enough Companies Like Apple from 99U on Vimeo.