The Most Enormous Subconscious Triumph Of All-Time | Exploring Markets

The Most Enormous Subconscious Triumph Of All-Time

Here is what you will get when you search Youtube for "Enya 9/11":


Enya is an Irish singer who performed the song titled, "Only Time," which was one of the most used songs during 9/11 coverages and tributes. She donated her sales from this song to 9/11 victims:
Enya donated the earnings from the sale of that single to the Uniform Firefighters Association's Widows' and Children's Fund to help the families of fire fighters in the aftermath of 9/11. (Wikipedia)
Recently this same song by Enya was used in the Volvo commercial that is going viral. It has well over 14 million views already. The commercial stars Jean-Claude Van Damme and there's inspiration, beauty, and a sense of perfection as the camera pans right with the sunset peering into the lens. The emotional response that emerges when people watch this commercial is powerful:


It's been more than 12 years since 9/11 but the mind, be it subconscious or not, does not forget moments like that. At least not until a new one replaces or changes it. In this case, as crazy as it sounds, the Volvo commercial seems like an obvious mechanism to help bring triumph to our memories of 9/11. Listen to Van Damme's opening monologue even. What does it say to you while Enya plays in the background?: