The Legacy Of The Greek Paper Coffee Cup And Why People Love Them So Dearly | Exploring Markets

The Legacy Of The Greek Paper Coffee Cup And Why People Love Them So Dearly

Please, get your hands on an original paper Greek coffee cup. Production is slowing on these cups, and they will soon be extinct. This will make for an excellent, and pricey collector item some day. Jeremiah's Vanishing New York blog does a great job covering this story. There is also a pretty cool ceramic model that recently came out, and I ordered mine on Ebay here. The following paragraph is a short history lesson on the cup, and the video is Zobra The Greek. (Note: If you want to read a nice blog post tying Nietzche with Greek tradition, see this monograph from philosopher William Taylor)

When Greek immigrants arrived in New York in the early part of the last century, they brought their coffee culture along with them, giving birth to the city's ubiquitous Greek diners and sidewalk pushcarts. In 1963, the Sherri Cup Company set out to produce a to-go coffee cup that would appeal to the Greek vendors. Marketing director Leslie Buck dreamed up a motif that included blue-and-white colors from the flag of Greece. His customer-friendly message, WE ARE HAPPY TO SERVE YOU, was printed in Greek-style letters, adorned with a trio of steaming, mustard-yellow cups, flanked by ancient "Anthora" urns, and framed with a Greek Key pattern.